Holiday Inn Express

Strategy + Search + Social + Email
Design + Development + Remarketing

  • Client

    Holiday Inn Express

  • Industry

    Travel & Accommodation

  • Date

    2016 - 2018

  • Location


Holiday Inn is one of the world's largest hotel chains, with 435,299 bedrooms in 3,463 hotels operating globally and hosting over 100 million guest nights each year. A multinational brand of long-standing, Holiday Inn is part of the InterContinental Hotels Group.  
In our first projects for the group, Traff1k D1g1tal redeveloped the franchisee websites for Holiday Inn Parramatta and Holiday Inn Express Macquarie Park by adding cutting edge features; Responsive design, strong SEO and usability testing for maximum customer conversion. As Holiday Inn Express expand rapidly, Traff1k D1g1tal have assisted in the development and launch of their other ventures including Holiday Inn Express Brisbane Central. Situated in close proximity to the “Golden Triangle” of Brisbane central business district with easy access to the city’s business, retail, entertainment and leisure hubs, this is the smart choice for savvy business and leisure travelers. 

Backed by ongoing Search Engine Marketing, using a blended strategy of both Google Adwords and Organic optimisation, Traff1k D1g1tal’s strategies are ensuring a maximum Return on Investment, assisting to grow Direct bookings, reduce online travel agents and improve yield through reduction in commissions for this iconic hospitality franchise.

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